Google Merchant Center
Ready to make your products visible across the Google Shopping ecosystem?
Getting Started with Google Merchant Center
Google Merchant Center allows you to display your products in Google Shopping results, helping local customers discover your materials directly through Google Search and Maps.
What You’ll Need
A Google Account (you can use your existing Gmail or business account)
Your website domain verified with Google
Your product feed URL (automatically generated by BulkDelivery PRO)
Step 1: Create a Google Merchant Center Account
Go to https://merchants.google.com.
Click Get Started and sign in with your Google account.
Follow the setup prompts to enter your business name, country, and website.
Step 2: Verify and Claim Your Website
In the Merchant Center dashboard, go to Settings → Business information → Website.
Enter your website URL (e.g.,
https://yourbusinessdomain.com).Follow Google’s instructions to verify ownership, typically by adding a small HTML tag to your website or verifying through Google Search Console.
Step 3: Add Your Product Feed
In Merchant Center, navigate to Products → Feeds.
Click + Add Feed.
Choose Online Products (Free Listings or Shopping ads).
When prompted for the feed type, select Scheduled Fetch.
Set a name for your feed (e.g., BulkDelivery Feed).
For the fetch URL, enter your unique feed link from BulkDelivery PRO:
https://[your-subdomain].bulkdelivery.app/api/google-shopping-feed.xmlSet the fetch frequency (daily is recommended).
Save your settings.
Step 4: Review Your Products
After your feed is processed, you’ll see your products listed under Products → All Products. If Google flags any items for missing information or policy issues, review the alerts in the Diagnostics section.
Step 5: (Optional) Enable Free Listings or Ads
Once your feed is approved, you can:
Show your products for free in Google Shopping results.
Or connect to Google Ads to run paid campaigns for extra visibility.
Tip: Your feed automatically updates each day based on your current BulkDelivery PRO product data- no manual uploads needed.
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