Conversion Tracking

BDP's tools can help your team better understand how well your marketing campaigns are converting into completed sales

Enter a Conversion Tracking URL on the Payment, Tax & Disclaimers settings page of your BDP account.

After an order is placed, the customer will be returned to your chosen URL with a "data" parameter appended.

Example URL:

https://www.yourdomain.com/your-order-complete-page/?data=%7B%22orderTotal%22%3AXXX%2C%22transactionId%22%3A%22XXXX%22%2C%22receiptUrl%22%3A%22https%3A%2F%2Fyouraccount.bulkdelivery.app%2Forder%2FXXXX%2FXXXX22%22%7D

This "data" is an encoded JSON object that includes the following information:

Encoded JSON Object:

{ 
    "orderTotal":XXX, 
    "transactionId":"XXXX", 
    "receiptUrl":"https://youraccount.bulkdelivery.app/order/XXXX/XXXX" 
}

You, or your developer, can parse the URL 'data' parameter, decode the data, and then use this information to provide conversion tracking details in the platform of your choosing.

Please Contact BDP Support if you have any remaining questions, or need more information.

Learn more about Conversion Tracking with Google Ads:

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