> For the complete documentation index, see [llms.txt](https://docs.bulkdelivery.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bulkdelivery.pro/settings/analytics/google-analytics.md).

# Google Analytics

Connect BulkDelivery PRO (BDP) to the free & powerful Google Analytics (GA4) service. GA4 gives you insights into how existing and potential customers find and interact with your account.

### 1. Creating a Google Analytics Account and Store Data Stream

#### Step-by-Step Account Setup:

1. Go to [Google Analytics](https://marketingplatform.google.com/about/analytics?authuser=3).
2. Click Get started today in the top right corner.
3. Sign in to your Google Account (or create a new one).
4. Click Start measuring.
5. Fill in your Account Name (e.g., *BulkDelivery PRO Store*).
6. Under Account Data Sharing Settings, select your preferred options and click Next.
7. Enter a Property Name (e.g., *BDP Online Store*), select your reporting time zone, and choose your currency. Click Next.
8. (Optional) Provide details about your business size and industry, then click Create.
9. Accept the Google Analytics Terms of Service Agreement.

#### Creating a Web Data Stream:

1. In your newly created Google Analytics property, navigate to Admin → Data Streams.
2. Select Web.
3. Enter your store's Website URL and assign a Stream Name (e.g., *BDP Web Store*).
4. Click Create stream.

### 2. Connecting Your Store to Google Analytics

Connecting your BDP store to Google Analytics 4 (GA4) gives you access to Google Tag capabilities, allowing you to track visitor actions and send Analytics events directly to connected accounts (like Google Ads).

#### Step 1: Obtain Your Tracking ID

1. Sign in to your Google Analytics account.
2. In the top left corner, click All Accounts and choose your GA4 property.
3. In the left-hand menu, navigate to Admin → Data Collection and Modification → Data Streams.
4. Click on the stream corresponding to your BDP account.
5. Look for and copy the "Measurement ID" under the "Stream Details" section.

#### Step 2: Add the ID to BDP

1. Log in to your BDP Admin Control Panel.
2. Navigate to Settings → Analytics → Google Analytics.
3. Locate the Google Analytics ID field and paste the copied ID (`G-XXXXXXXXXX`).
4. Click Save.

### 3. What Happens Next?

* Data Delay: Data can take 24-48 hours to start populating in your standard Google Analytics reports after initial connection.
* Verification: To confirm that the connection is working immediately, open your store in a separate browser tab and check the Realtime report in Google Analytics (Reports → Realtime).

### 4. Trackable Ecommerce Events

 The following [events](https://support.google.com/analytics/answer/9322688?hl=en) can be tracked by default within Google Analytics.

{% hint style="info" %}
Note that the first results in Google Analytics reports will appear in approximately 24 hours.
{% endhint %}

* **page\_view** - views of BDP product pages
* **view\_item** - views of any product details page
* **add\_to\_cart** - when someone adds a product to cart
* **begin\_checkout** - when someone begins checkout
* **purchase** - when someone places an order